*The information below is from the Melbourne IT Online Business Guide*
:: More Potential Customers
A website will expose your business to a larger number of potential customers and increase the size of your target audience. It will not only make your business available to a larger number of consumers but also expose your products and services to a greater variety of consumers.
:: Increase Your Profile
Customers will see your business as more professional, dynamic, modern and better able to serve their needs. Without a website your business will be perceived by potential customers as small and backward. Can you imagine companies like Coke, IBM, Nike, Billabong and BHP not having a website? What will potential customers think if your competitors all have a website and you don't?
:: Promote Your Business While You Sleep
Customers can access your website 24 hours a day. They can read about your products and services when it is convenient for them - quite often, long after you have locked up and gone home. With an informative website you can effectively answer customer inquiries all day and all night.
:: Get Customers Early
For many people, the purchasing decision starts by researching products and services using the web. They often make their purchasing decision long before ever entering a store or making the first phone call. Having a website will mean that you are part of a consumers purchasing process from the very first step.
:: Increasing Popularity
Researching and purchasing products and services on the internet is becoming increasingly popular. Customers can browse different businesses at any time of day and night in the comfort of their own home. They don't have to run all over town and there are no pushy salesmen, no parking hassles and they don't have to worry about the kids. A website puts the customer in control of the purchasing process and as a result, shopping on the web is proving very popular.
:: Targeted Audience
The people that view your website are already interested in your products and services. They have found your site by searching the web by content and location and they are ready to make a purchasing decision. Your business promotion is more effective because your website is only viewed by interested potential customers.
:: Win Customer Confidence
By providing good content in your website you can answer customer queries and provide them with valuable information that goes beyond just selling your product or service. The customer values this good service and they can see that your business is knowledgeable and professional.
::Increase Customer Interaction
This can be done on your website by allowing customers to contact your business via e-mail directly from your site. Online forms can also be used so that customers can request more information, make a booking or place an order.
:: Measurable Success
You can monitor the site traffic reports that we provide to see how many people are visiting your website, what pages they are viewing and how long they are spending at your site.
:: Inexpensive
As a form of advertising, a website for $495 is great value. Compare the cost with advertising in the newspaper, in the Yellow Pages, on the radio and on television.
:: More Information
A website does not limit you in the volume of content that you can present. Other promotional mediums, like print, radio and television, charge you by the word or second. A 5 page website allows you to fully explain your business, products and services. You can tell potential customers about your staff, qualifications, existing clients, completed projects or just about anything that will benefit your business.
Your Business never closes on the internet!
You should be asking, "Why don't we have a website?".
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